1 rich Libsyn https://www.libsyn.com 90 600 Neda Tabatabaie, vice president of business analytics and technology for the San Jose Sharks, talks with Timo Elliott, vice president and global innovation evangelist at SAP, to discuss prioritizing customer data and how a data-driven marketing strategy improves the fan experience. &amp;nbsp; The Better Together: Customer Conversations Podcast http://techunknownsap.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/21730571/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/168082283