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  <title>43: Real Talking Tips - Power of Persuasion - Logos</title>
  <description>LOGOS is the second rhetorical appeal in this 4-part Real Talking Tips POWER OF PERSUASION series.&amp;amp;nbsp;  Real Talking Tips episode 42 kicked off the mini-series with ETHOS, a speaker’s authority, background, and ‘street cred’.&amp;amp;nbsp; LOGOS is the very heart and soul of the writer’s and speaker’s message.&amp;amp;nbsp; Logos provides facts, price, size, reasoning, numbers, dates, times, percentages, and function. Logos supports the argument with research, evidence, and proof to make a particular claim. These logical bits of information have a purpose and need to stand out in order to persuade and convince.&amp;amp;nbsp; Using the movements and gestures we worked on in the  Real Talking Tips - Word Emphasis episodes 27-37 help define those key logical elements so the purpose and importance of the LOGOS stands out.&amp;amp;nbsp; Therefore:&amp;amp;nbsp; &amp;amp;nbsp;Logos = Logic = Uniqueness. </description>
  <author_name>Real Talking Tips with Elaine A. Clark</author_name>
  <author_url>https://elaineclarkvo.com/podcast/</author_url>
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