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  <title>Ep 45 | Sales Reps are Critical to Customer Experience</title>
  <description>Digital commerce and self-service channels may grab all the headlines, but your B2B sales team remains critical to building a satisfying customer experience, in both manufacturing and distribution. Yet it’s becoming tougher each year for sales reps to live up to that responsibility. With the so-called ‘great resignation’ upon us, how can you ensure continuity despite attrition? How can you best onboard new reps to succeed while providing customers with the service they expect? &amp;amp;nbsp; Kerry Hudson, vice president of North America sales at Conga, has a unique vantage point on the topic, as she runs a large team of sellers that bring sales and revenue operations products to market. Kerry joined Zilliant Chief Marketing Officer Lindsay Duran for a candid discussion on the people, processes and products that enable a modern B2B sales team to develop mutually beneficial customer relationships in the digital era.&amp;amp;nbsp; &amp;amp;nbsp;  Watch the on-demand webinar that Zilliant and Conga created earlier this year: “Solving for Quoting &amp;amp;amp; Pricing Complexity in Enterprise B2B.”  www.zilliant.com </description>
  <author_name>B2B Reimagined</author_name>
  <author_url>https://zilliant.com/podcasts</author_url>
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