1 rich Libsyn https://www.libsyn.com 90 600 In this episode of Contagious Conversations, Dr. Heidi Larson discusses the spread of vaccine rumors, how these rumors impact confidence in science, and how we can help put a stop to them. Dr. Larson is the professor of anthropology, risk and decision science and the founding director of the Vaccine Confidence Project at the London School of Hygiene &amp;amp; Tropical Medicine. She is also the author of a recent book, Stuck: How Vaccine Rumors Start - and Why They Don't Go Away. For full episode transcription, visit Contagious Conversations. &amp;nbsp; Key Takeaways: 1:22] Professor Larson explains what it means to be called a vaccine anthropologist. [3:53] Professor Larson talks about her research on vaccination rumors and how it relates to COVID-19. [5:45] Professor Larson explains the role of the Vaccine Confidence Project. [9:49]&amp;nbsp; What has Professor Larson’s research shown about the main causes of rumors and misinformation around the COVID-19 vaccine? [12:54] What has surprised Professor Larson about her research? [14:13] Professor Larson shares the background about her book and the approach she proposes regarding rumors. [18:30] How can we better understand misinformation around science? [20:02] How can we strengthen the “trust chain” related to the COVID-19 vaccine? [21:23] Professor Larson shares recent successes related to communications around vaccination efforts. [24:38] What are the best opportunities to stop the spread of misinformation and restore broad trust in vaccines? [27:06] There is a need for deep listening with patients and individuals who have questions about vaccinations. [28:58] Professor Larson gives advice to public health workers who are dealing with the spread of misinformation about COVID-19 vaccines. [30:35] What are Professor Larson’s thoughts about the future of public health? &amp;nbsp; &amp;nbsp; Mentioned in This Episode: CDC Foundation The Vaccine Confidence Project Contagious Conversations https://www.cdcfoundation.org/conversations <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/21359849/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/21359849