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  <title>Creating a truly inclusive beauty brand, with Simi Lindgren, founder of Yuty</title>
  <description>FOR a long time, the world of beauty was stuck in the old ways of perfume counter selling, excess packaging – and those giveaway foundation samples in magazines that only ever came in some shade of peach. As a teenager of Nigerian heritage, Simi Lindgren felt invisible when she opened up those samples. But last year she founded online beauty marketplace Yuty that has radical inclusivity at its heart.&amp;amp;nbsp; It uses AI to take into account everything from a shopper’s skin type to facial formation to make truly personal recommendations. Every product on the site also meets strict standards on ethics, cruelty and sustainability.&amp;amp;nbsp; With investor and consumer interest growing in sustainable - and in particular beauty - brands, Yuty has just secured £500,000 in pre-seed funding. Join Mary as she chats with Simi about tech, representation and pushing boundaries in the beauty industry. To get in touch with team Portas, email us at: kindnesseconomy@portasagency.com Subscribe to the Portas POV Newsletter for musings, provocation insights and inspiration. Want to keep up-to-date with all things Portas? Follow us here: Instagram&amp;amp;nbsp; ** Linkedin **&amp;amp;nbsp; Twitter </description>
  <author_name>The Kindness Economy</author_name>
  <author_url>https://portasagency.com/</author_url>
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