1 rich Libsyn https://www.libsyn.com 90 600 One of the most common mistakes I see business owners and marketers make is spreading their marketing efforts across too many channels. The focus needs to be on the scalability of a few channels instead of getting caught up in launching as many campaigns as possible. &amp;nbsp; In this episode of the Working Without Pants podcast, I share my insight on how you should be thinking about marketing in order to produce real results for your business.&amp;nbsp; &amp;nbsp; To see which marketing channels will work best for your business, some testing is required. Typically, you should be able to see if a channel is working within about three months. Once you find a channel that works, I recommend doubling down on that channel and scaling it up. You can repeat this process with any other channel you think might work. &amp;nbsp; By focusing on a few channels that produce predictable results, you will not only have consistent leads coming in but will reduce the time and energy you need to spend on marketing. With a repeatable process in place, you can easily delegate those marketing efforts to someone other than yourself. &amp;nbsp; Want to work with me as an advisor? Visit jake-jorgovan.com/coaching. &amp;nbsp; Resources https://www.vidyard.com/podcast/nopants/ https://contentallies.com/ Working Without Pants - Creative Entrepreneurship http://www.workingwithoutpants.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/21322493/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/116554007