1 rich Libsyn https://www.libsyn.com 90 600 More than three billion people watched the last World Cup final. The reach–and potential impact–of sport is almost limitless. But while social issues are increasingly creating a stir in sport, the environment isn’t yet making quite such an impact. Michael Doughty wants to change all that. A former professional footballer, he’s co-founder of Hylo athletics–renewable, carbon-negative and recyclable trainers–and is on a mission to put considerations for the planet at the heart of the conversation around sport. But does Michael think football–and the love of consumerism that still often drives it-will ever really fully embrace the environmental message? And how does a start-up put ideas and values into practice in the early days of business? To get in touch with team Portas, email us at: kindnesseconomy@portasagency.com Subscribe to the Portas POV Newsletter for musings, provocation insights and inspiration. Want to keep up-to-date with all things Portas? Follow us here: Instagram&amp;nbsp; ** Linkedin **&amp;nbsp; Twitter The Kindness Economy https://portasagency.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/21194348/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/21194348