1 rich Libsyn https://www.libsyn.com 90 600 In today’s episode, we get to listen again to Joe and Joost’s conversation around SEO and WordPress. They discuss the story behind Yoast, getting involved in the WordPress community, leveraging SEO for content and marketing, and pushing WordPress into tremendous growth. Joost is the founder of Yoast, where he's currently the Chief Product Officer. He founded the company in 2010, after working in several different companies as a digital marketing consultant. The Yoast SEO plugin, which started as a hobby, became the main product.&amp;nbsp;&amp;nbsp; Episode Resources: Joost de Valk is on Twitter Yoast Leave an Apple podcast review or binge-watch past episodes Visit the WPMRR Community What to Listen For: 00:00 Intro 00:56 Where Yoast got its name 03:48 It all started with SEO consulting 06:54 Growth over the last 7 years 09:50 Redesigning WordPress.org 11:14 The community is the strongest aspect of WordPress 16:34 WordPress’ market share in the web 22:44 WordPress.com vs WordPress.org 28:24 How smaller companies can push WordPress forward 32:28 Find Joost online&amp;nbsp; WPMRR WordPress Podcast https://wpmrr.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/21179084/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/21179084