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  <title>What Makes Us Click? Cyberscams and The Brain with Martina Dove, PhD</title>
  <description> In this episode, Tripwire's Senior UX Researcher, Martina Dove, uses her psychology research to explain to us how the brain operates when presented with a cyberscam. She also discusses her model for identifying fraud susceptibility and what we can do to prevent falling for these scams. &amp;amp;nbsp;  Check out Martina's book here: https://www.amazon.com/Psychology-Fraud-Persuasion-Scam-Techniques/dp/0367859564  Check out her blog articles on State of Security: https://www.tripwire.com/state-of-security/security-data-protection/sextortion-scams-how-they-persuade-and-what-to-watch-for/  https://www.tripwire.com/state-of-security/security-data-protection/top-scam-techniques-what-you-need-to-know/  https://www.tripwire.com/state-of-security/security-data-protection/phishing-attacks-often-target-small-businesses-heres-what-to-watch-for/  https://www.tripwire.com/state-of-security/security-data-protection/how-social-norms-can-be-exploited-by-scammers-on-social-media/ </description>
  <author_name>The Tripwire Cybersecurity Podcast</author_name>
  <author_url>http://tripwire.com</author_url>
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