1 rich Libsyn https://www.libsyn.com 90 600 Blind tests or open tests? Are blind tests worth the effort? People have all sorts of opinions about this because there are different purposes for doing tests. Episode summary Purposes for blind tests: 1. guide consumers to buy the best cigars for them 2. leisure (hedonic type of tests) Purposes for open tests: 1. persuade consumers to buy cigars based on symbols 2. decide whether to import/distribute/resell a cigar 3. assess brand or line specificity Single taster or panel, is there any difference? The imperative of focus Advantages of blind tests Panelists comments: Alban Cordier Zsolt Aranyos Reinhard Pohorec Biases and tips on how to reduce the effects of an important one A few fun exercises References mentioned in the episode: Predictive confirmation bias: https://www.cigarsense.com/predictive-confirmation-bias-whats-that/ Priming guidelines: https://youtu.be/zaaIZz9ge4E Learn how to break down the tasting components: https://www.cigarsense.com/courses/a-cigar-tasting-course/ &amp;nbsp; Cigar Sense Podcast http://cigarsense.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/21069284/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/115022324