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  <title>EP 40: Collecting Squirrels with Laurie B. Squire</title>
  <description>Laurie B. Squire, Director of Ticketing &amp;amp;amp; Business Insights at Imagine Exhibitions Inc., joined Mike Evenson on episode 40 of the Unobstructed podcast. Laurie is a collaborative, results-driven sales and guest experience professional with over two decades of expertise generating revenue in live entertainment venues, museums and attractions. They discussed the importance of data-driven decision making, storytelling, looking outside of your core industry to meet revenue goals, pricing strategies, things live events professionals can learn from attractions &amp;amp;amp; exhibitions, optimizing per capita spending, and much more! Quick links:  Laurie Squire on LinkedIn Imagine Exhibitions, Inc. Dino Safari USA Downton Abbey: The Exhibition Box Office Ticketing Software  </description>
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