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  <title>E167 - Telling Stories that Close Deals (Chris Lema, Liquid Web)</title>
  <description>In today’s episode, we get to listen again to Joe’s chat with Chris Lema, Liquid Web's Vice President of Products and General Manager at LearnDash. He is a well-known blogger and public speaker, and leads the product teams to develop and launch Managed WordPress and Managed WooCommerce product lines. &amp;amp;nbsp; Chris enthusiastically talks about the concept behind BeachPress and CaboPress, and what can potentially happen in these meetings. He also tackled the growth of e-commerce, how WooCommerce as an open platform creates more opportunities for a lot of businesses, and providing customers hassle-free access to plugin updates on their sites. &amp;amp;nbsp; Episode Resources:  Chris Lema is on Twitter and YouTube Leaders Blog Liquid Web Leave an  Apple podcast review or binge-watch past episodes Visit the WPMRR Community  &amp;amp;nbsp; What to Listen For:  00:00 Intro 01:48 What is BeachPress? 05:06 Be in a conversation with people in your circle 07:21 The CaboPress 12:31 Bringing SaaS people to CaboPress 14:47 SaaS platforms that do e-commerce 19:49 Looking at period over period growth 22:45 Partnership with Glue 27:01 The building blocks of a great storytelling 33:16 Fun stuff and new pricing at Liquid Web 35:18 Having e-commerce played out on open platforms 38:33 The ability to update plugins automatically 39:55 Find Chris online  </description>
  <author_name>WPMRR WordPress Podcast</author_name>
  <author_url>https://wpmrr.com/</author_url>
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