1 rich Libsyn https://www.libsyn.com 90 600 “I’ve had a lot of practice in my life with being loud with my opinions and my thoughts… I’ve learned to think critically about my values.”- Brittany McBean How to Infuse Your Values into Your Copy Feeling sick and tired of companies that don’t practice what they preach? You’re not alone, as evidenced by the rise of cancel culture. No one wants to be called out as a fraud, but the solution isn’t to avoid talking about values. Dare to lean into your values instead, making sure every aspect of your business is in alignment with what you stand for. In this episode, Brittany McBean shows us how she does just that for herself and for her clients. Brittany McBean is a Launch Strategist &amp;amp; Conversion Copywriter with a wicked sense of humor and a knack for strategy. She specializes in anti-sleazy, ethical, high-converting copy for online course creators and educators. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words. Her love languages are pizza, sarcasm &amp;amp; naps. Join us for our conversation, where we discuss: →Brittany’s career evolution from actress, to social media manager, to 6-figure copywriter →How her adoption journey opened her eyes and shaped her worldview for the better →Making a commitment to marketing that doesn’t cause harm →Why cancel culture isn’t such a bad thing →The importance of working collaboratively with your client to ensure alignment between their values and the needs of their audience &amp;nbsp; If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to www.tiffanyaingle.com/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. &amp;nbsp; Connect with Brittany McBean: www.brittanymcbean.com www.brittanymcbean.com/write-more-better www.instagram.com/brittanylmcbean www.facebook.com/brittanylmcbean &amp;nbsp; Connect with Tiffany A. Ingle www.tiffanyaingle.com/aia www.twitter.com/tiffanyaingle https://twitter.com/heyauthenticity www.instagram.com/tiffanyaingle https://www.instagram.com/authenticityisaddictive/ https://www.facebook.com/tiffanyainglecopywriter/ https://www.facebook.com/authenticityisaddictive/ https://www.linkedin.com/in/tiffanyaingle/ Authenticity is Addictive https://tiffanyaingle.com/aia/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/20290583/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/20290583