1 rich Libsyn https://www.libsyn.com 90 600 My guest, Jay McBain, is the Principal Analyst - Channels, Partnerships &amp;amp; Ecosystems, for Forrester&amp;nbsp;Research.&amp;nbsp; In this episode, Jay expounds on ideas: &amp;nbsp; The biggest impact on the oil &amp;amp; gas services world will be software.&amp;nbsp; Why every company will become a technology-driven company. Why software companies are valued so much higher than other companies. Why channel partners are the key to delivering value in the next 10 years. Digital Roughnecks - AI Solutions for Oil &amp; Gas https://digitalroughnecks.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/20186720/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/109548632