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  <title>Dodgeball Marketing Podcast #48: SEO Basics to Improve Website Usability</title>
  <description>Improving site usability and search engine optimization (SEO) go hand in hand. To make your site work for both users and bots: - Monitor and Fix Pagespeed - Be Sure Your Site Is Fully Responsive - Use &amp;quot;Big Idea&amp;quot; Content Marketing on Main Pages - Install and Learn from a Heat Map - Be Sure Forms Are Working (and Simple) For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/  https://www.hotjar.com/ https://www.crazyegg.com/ https://developers.google.com/speed/pagespeed/insights/ </description>
  <author_name>Dodgeball Marketing Podcast</author_name>
  <author_url>https://www.dodgeballseo.com/podcast</author_url>
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