1 rich Libsyn https://www.libsyn.com 90 600 Richard Hanson is the Marketing Manager at Children’s Wisconsin. For those not familiar with this organization...Children’s is dedicated to the health and well-being of children. It’s a cool organization and Richard is a key member of their marketing team.&amp;nbsp; &amp;nbsp; In this interview we riff on:&amp;nbsp; &amp;nbsp; 👉 The state of healthcare marketing&amp;nbsp; -- where are we at today. 👉&amp;nbsp; The KEY pressure points within the industry. 👉&amp;nbsp; What are the steps healthcare organizations can take to win more customers? And the importance of OWNING the experience.&amp;nbsp; 👉&amp;nbsp; The future of telemedicine.&amp;nbsp; 👉 The importance of patient RETENTION as the next phase of healthcare marketing.&amp;nbsp; 👉 Richard’s two elements of branding.&amp;nbsp; 👉 The KPIs and metrics Richard looks at.&amp;nbsp; 👉 How they decide on what content they will use in their campaigns.&amp;nbsp; &amp;nbsp; I loved talking to Richard. He’s a smart and genuinely nice guy. I know you are going to like it so have a listen and then hit that button labeled Subscribe.&amp;nbsp; &amp;nbsp; If there are topics you would like us to cover...let us know.&amp;nbsp; &amp;nbsp; To learn more about the American Marketing Association--Milwaukee Chapter visit our website: https://www.amamilwaukee.org/ &amp;nbsp; Music by: VJ Memes RIFF Artwork: Emma McGovern RIFF Host: Pat McGovern. Connect with Pat at pmcgov@gmail.com AMA RIFF Podcast http://amariff.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/19862144/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/19862144