1 rich Libsyn https://www.libsyn.com 90 600 For years, we’ve covered Roku and it never ceases to be an amazing story: It &amp;nbsp;has emerged as a huge force &amp;nbsp;in the TV industry’s transformation to &amp;nbsp;streaming. It is a handy device and system for consumers to find what they want, a programming platform with original content and a powerhouse advertising platform Roku has just wrapped up its Upfront negotiations.&amp;nbsp; The company tells Adweek that first-time advertisers make up some 42 percent of the new commitments.&amp;nbsp; Meanwhile some 95 percent of current advertisers are re-upping This week’s guest is Roku’s Andrew Conroy, who heads agency partnerships.&amp;nbsp;&amp;nbsp; A five-year veteran, &amp;nbsp;Andrew speaks to his early days at the a very scrappy &amp;nbsp;advertising operation to &amp;nbsp;what has become a global giant. In this wide-ranging conversation, he speaks to advertiser needs around more real-time analytics and cross platform measurement.&amp;nbsp; Many of these tools are in place at Roku, but more are needed, he says. Great conversation. Thank you Andrew And thank you to our #BeetCast sponsor Mediaocean BeetCast https://beetcast.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/19853648/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/9a3e87/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/87024947