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  <title>How to Pivot from AI Services to an AI Product Company - with Ash Fontana of Zetta Venture Partners</title>
  <description>Today’s guest is Ash Fontana, Managing Director of Zetta Venture Partners, a firm based in San Francisco. Ash was also a previous guest on our AI in Business Podcast. Today, he gives his recommendations for companies looking to transition from being service-oriented with AI to becoming more product-oriented. Ash also shares some lessons from his experience investing in AI firms and insights from his recently published book, “The AI-First Company: How to Compete and Win with Artificial Intelligence,” on what it takes to iterate and find a scalable business model. Download our whitepaper “Beginning with AI” to learn more about the practical steps for AI deployment at emerj.com/beg1. </description>
  <author_name>The AI Consulting Podcast</author_name>
  <author_url>https://emerj.com/ai-consulting-podcast/</author_url>
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