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  <title>Purpose-Driven Marketing: A Small Business Perspective</title>
  <description>Anne Richardson, Principal and Media Director of Richardson Media Group, shares excerpts from a talk she gave at Clark University. She explains her decision to pursue Richardson Media Group’s B Corporation certification and how the team has integrated purpose-driven values into their heart-centered business mission and growth strategy. Applying for B Corp status requires deep introspection of your business values and exploration of your employees’ needs, your approach to customer satisfaction, and your communal and environmental impact. Anne shares a behind the scenes peek at what this process has looked like at RMG. Richardson Media Group  Richardson Media Group's Mission Statement New Hampshire Businesses for Social Responsibility  B Impact Clinic at UNH Becoming a Certified B Corporation The Bee Conservancy Stop Hate for Profit </description>
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  <author_url>https://www.richardsonmediagroup.com</author_url>
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