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  <title>Ep. 30 - Lalle Johnson</title>
  <description>On this week's episode, I speak with Lalle Johnson (@lallijohn). Lalle is a senior menswear advisor where he guides brands from concept to creation while focusing on great design and exceptional craftsmanship.&amp;amp;nbsp;Born and raised in Sweden, Lalle initially found himself dabbling in the menswear industry as a male model in the 1970’s. Soon after that, he started a styling agency which ultimately led him into the lead tailoring role at a little-known company called J. Lindenberg. His most recent project is a Youtube channel called Style &amp;amp;amp; Stories Studio which he gives a quick and engaging menswear history lesson. Today on the show I chat with Lalle about his design philosophy, a couple of pieces all guys should have, and some of his personal style icons. </description>
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