1 rich Libsyn https://www.libsyn.com 90 600 Beauty is not just about make-up anymore. The rise of the “feel-good” economy mirrors the rise of two skin and hair care brands from India. WOW Skin Science and Mamaearth have had different growth trajectories, but together they’re crafting a whole new skincare routine for the world– a confluence of hip ingredients and age-old DIY remedies. Their essence builds the concept of I-Beauty, but will they make it big in the global market? &amp;nbsp; Story originally reported by Bhumika Khatri: https://the-ken.com/story/mamaearth-wow-skin-and-the-indian-skincare-glow-up/ Hosts: Anushka Chhikara, Olina Banerji. Music and editing by Sameer Rahat from Baqsa Studios. Special offer for our podcast listeners: https://the-ken.com/podcastoffer/ Follow us on Twitter: https://twitter.com/TheKenWeb PSST share your feedback with us on podcast@the-ken.com Audio excerpts taken from YouTube channels Hyram, thecozyvibe, Michu, Mamaearth India. Unofficial Sources https://the-ken.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/19730321/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/19730321