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Is That a Banana on Your Billboard, or Are You Buzz Snatching? – Episode #32, Segment 4
Ellen Rohr concludes her live Bare Bones Biz webinar featuring co-hosts Dean Rotbart and David Biondo. This week Dean and David joined Ellen for an online question-and-answer webinar, hosted by Ellen’s consulting, publishing and venture capital company.
On this segment - #3 of 3 - a live member of Ellen’s webinar audience calls in to share his "Buzz Snatching" experience placing a giant banana on an advertising billboard in order to draw attention to a local radio station.
Also on this segment, Homer Hudson Hillis Jr., B. Unconventional’s Certified Entrepreneur #1, shares insights that he gleaned by reading Imagine: How Creativity Works by Jonah Lehrer.  “I really loved his idea of working memory,” Homer says.  Homer also was fascinated with Lehrer’s illustration of using “blending” to unleash creative genius.
Business Unconventional is sponsored in part by High Plateau Truss, serving Colorado homeowners and contractors for more than two decades.  Contact John Peer: www.hptruss.com  Ph: 303-278-9744  5465 Quebec Street, Commerce City, CO 80022
B. Unconventional airs each Sunday morning at 8 a.m. (Mountain Time).  The program is also streamed over the Internet at www.710KNUS.com.
Original Air Date: June 3, 2012Photo:  Co-Host David Biondo
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