1 rich Libsyn https://www.libsyn.com 90 600 Some big names in ad tech have gone public in recent months as advertisers look for programmatic ways to get in front of consumers. But is the rise of ad tech also fueling the rise of fake news? After watching the phenomenon for years, CNBC’s Megan Graham thinks it is. In this episode of Authority Figures, Graham and host Aaron Schoenherr discuss the proliferation of copy-cat sites trying to game the ad tech space and how things have gotten worse since the start of the pandemic. The problem is hitting traditional newsrooms and reporters like Graham, who demonstrates the problem in real time during this episode. Episode Highlights 1:30 -- Megan provides an overview of the ad tech landscape 3:33 -- Megan gives her thoughts on the rapid escalation of new players into the ad tech market and the role ad tech plays in the dissemination of fake news 10:37 -- Aaron and Megan discuss websites monetizing both fake and human traffic to their sites 12:40 -- Megan explains how she created a fake website that “plagiarized” her own content for an article and applied to ad tech monetization partners 16:50 -- In real time and using her own article, Megan shows how quickly fake sites work to plagiarize journalists’ stories 19:00 -- Megan shares the steps brands can take to combat this gaming of ad tech systems 22:37 -- Megan discusses how brands black-label their ads from appearing next to certain terms and the role of human intervention in ad tech 26:09 -- Aaron and Megan examine the future of the ad tech industry 28:40 -- Megan shares who she views as an authority Authority Figures http://greentarget.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/19471547/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/105402074