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  <title>On Your Terms Podcast - Test Before You Create</title>
  <description>Today we are talking about market research. One of the biggest mistake experts make when creating courses, programmes, events &amp;amp;amp; books is assuming they know what their potential clients want! We encourage you to do market research &amp;amp;amp; beta test before you launch anything so you don’t waste your time or lose your audience. Market research allows you to reconnect with their desires and needs so you can make products that they will love. Join&amp;amp;nbsp;The Connection Hub&amp;amp;nbsp;on Facebook where you can help and be helped by like-minded speakers, authors and coaches. </description>
  <author_name>Speaker Insight presents: The On Your Terms Podcast</author_name>
  <author_url>http://www.speakerinsight.com</author_url>
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