1 rich Libsyn https://www.libsyn.com 90 600 Brian Piper is the Director of Content Strategy at the University of Rochester. Under Piper’s guidance, the University experienced a 60% growth in organic traffic the first year. And after 3 years saw a 200% increase in organic traffic. That equates to 400,000 visits just to their news content page.&amp;nbsp; Tell me what school is out there that doesn’t want to achieve these results?!! If you’re in the higher ed space...this is a must listen to episode. But this isn’t just for those in higher ed. Any content marketer out there will get a TON of great takeaways.&amp;nbsp; Here’s what we cover: ✅ How to create small wins ✅ What type of content works at pulling in undergrad students ✅ What’s the #1 social channel for undergrad students ✅ How to balance the right content for all different target audiences ✅ The importance of aligning content with the overall strategic direction of your business ✅ The key metrics you need to focus on ✅ What to look at in Google Analytics&amp;nbsp; ✅ And Brian even provides a list of his favorite tools to help he uses on a daily basis&amp;nbsp; Brian has created a great reputation in this space and is available for presentations and consultation. To find out more contact him at:&amp;nbsp; &amp;nbsp; Brian Piper LinkedIn: https://www.linkedin.com/in/brianwpiper/ Brian Piper Website: https://www.brianwpiper.com/ &amp;nbsp; Reach out to Pat McGovern: pmcgov@gmail.com &amp;nbsp; Music by: VJ Memes RIFF Artwork: Emma McGovern RIFF Host: Pat McGovern AMA RIFF Podcast http://amariff.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/19196477/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/19196477