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  <title>Episode 155: Exceeding Customer Expectations</title>
  <description>Ron Kaufman was quoted &amp;quot;Exceeding expectations is where satisfaction ends and loyalty begins.&amp;quot; In episode 155 of the Aviation Business Podcast let us revisit a key approach and mindset to exceeding customer expectations called &amp;quot;plussing&amp;quot; coined by Walt Disney himself. </description>
  <author_name>Aviation Business Podcast</author_name>
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