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  <title>S4E3: How They Got Here - Betsy Cadel</title>
  <description>Betsy Cadel is a college essay specialist with over 30 years of experience as a writer and marketing expert. Her company, College Essay Helpers, works with high school juniors to write compelling essays that will impress admissions officers to increase their chances of getting into their dream school while reducing stress, family tension and feeling overwhelmed. As a former advertising copywriter, she’s sold everything from trucks to tampons and brings that marketing savvy to her role as an essay coach not just to help students tell their most authentic, deepest story, but to position them so that they stand out from thousands of other applicants. She’s written two parenting resource books and scripted over 100 how-to tech tutorials for time-strapped moms. Betsy’s also an empty nester and mom to a college junior. She lives in New York City with her husband and Aussie terrier, Pixel. Visit collegeessayhelpers.com to learn more about how she’s helped so many families successfully navigate the college essay process. &amp;amp;nbsp; LINKS: Resources referenced in today's episode:  hwww.bls.gov/careeroutlook/2021/article/mobile/field-of-degree-and-careers.htm https://www.bls.gov/ooh &amp;amp;nbsp; Social Media Links: Linktree: https://linktr.ee/collegeessayhelpers FB: www.facebook.com/collegeessayhelpers IG: www.instagram.com/collegeessayhelpers Clubhouse: https://www.joinclubhouse.com/@betsycadel Website: collegeessayhelpers.com&amp;amp;nbsp; &amp;amp;nbsp; You can connect with Kim at: TikTok @kimlukens&amp;amp;nbsp; or can find all of her connections spots through on https://linktr.ee/kimlukens &amp;amp;nbsp; QUICK EPISODE SUMMARY  Get to know Betsy How detours can become on-ramps How parents can delay the college application process&amp;amp;nbsp; You don’t have to have it all figured out Betsy’s best advice for parents&amp;amp;nbsp; Where to start with the college process&amp;amp;nbsp; Your skills could be a clue to your calling How a school newspaper can tell you everything you need Create a schedule that is manageable&amp;amp;nbsp;  </description>
  <author_name>Here's The Thing...</author_name>
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