Are You Investing Sufficiently in The Growth of Your Business?

1 rich Libsyn https://www.libsyn.com 90 600 Are You Investing Sufficiently in The Growth of Your Business? So, what do you think you can do for us?”&nbsp; The CEO had finally gotten to that question after a couple of hours of introduction to his company and their specific marketing problem.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; They had a successful company, selling acoustic panels through architects for buildings that had a sound problem.&nbsp; A year or so ago, they had developed a new product – a computer-operated sign board that allowed building managers to list events and meetings, and to easily change those as needed.&nbsp; The product had taken a year to develop and the company had poured all its excess financial resources into it – a couple of hundred thousand dollars.&nbsp; Now, they were having difficulty selling the product, and had no money to invest in a sales and marketing system. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I answered his question.&nbsp; “Nothing.&nbsp; I can’t make something out of nothing.&nbsp; If you have no money to invest in the system to sell this new product, I can’t do anything for you.” &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Unfortunately, their situation is not unique.&nbsp; Download Kahle's Kalculaltion here: https://www.thesalesresourcecenter.com/kahles-kalculation-sales-productivity-measurement/ Christian Business Insights http://christianbusinessinsights.libsyn.com/site <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/18987344/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/8c0c59/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/102542261