1 rich Libsyn https://www.libsyn.com 90 600 How do community values and company values interact, and can they improve company culture? In this episode, we hear from Ohad Hecht, CEO of Emarsys, a SaaS Omnichannel Customer Engagement Platform. Ohad shares his experiences elevating company culture on a global scale and translating those values between various cultures. References: [5:00] Greg introduces Ohad Hecht, CEO of Emarsys. https://emarsys.com/ [12:59] Ohad references “Delivering Happiness” by Tony Hsieh. https://www.amazon.com/Delivering-Happiness-Tony-Hsieh-audiobook/dp/B003QADCNS/ref=sr_1_1?crid=3IKMH76TU9ZGX&amp;amp;dchild=1&amp;amp;keywords=delivering+happiness&amp;amp;qid=1617639802&amp;amp;s=books&amp;amp;sprefix=delivering+%2Cstripbooks%2C291&amp;amp;sr=1-1 [30:02] Greg references Forbes article featuring interview with Ohad Hecht, “Instead Of Accepting Two Acquisition Offers They Doubled Down On Company Culture, Here's Why.” https://www.forbes.com/sites/brettonputter/2019/05/09/instead-of-accepting-two-acquisition-offers-they-doubled-down-on-company-culture-heres-why-culturegene-interview/?sh=18d65e02e6bb Key Takeaways: Companies at any scale require glue to hold everyone together; culture is this glue. As you guide a company’s culture, hire people who want to support that culture. Is customer service important? Look for people with a passion for providing an outstanding customer experience. Do you need a highly adaptive workforce? Look for people who embrace and lead continuous improvement. The Culture Thesis http://theculturethesis.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/18958496/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/18958496