1 rich Libsyn https://www.libsyn.com 90 600 Storytelling is so important and yet few companies are actually good at it. So, in this episode, I have a sit-down with Betsy Radue and we go through how to become a better storyteller.&amp;nbsp; We cover things like:&amp;nbsp; How to get to know your customer -- the critical first step. The different types of stories you can tell.&amp;nbsp; What are the different elements that makeup storytelling. And the one key ingredient every story has to have.&amp;nbsp; Betsy is just pure gold. Not only does she have a great vibe. She has such an impressive background working at: Kohler, GMR, Palermos Pizza, and now as the Director of Digital at Stella &amp;amp; Chewys.&amp;nbsp; If you’re in marketing, you need to have a listen. Enjoy the show and please hit subscribe when you’re done.&amp;nbsp; Budweiser Super Bowl Ad: https://www.youtube.com/watch?v=7p_3lITiK_Q Betsy's Favorite Billy Joel Song: https://www.youtube.com/watch?v=7p_3lITiK_Q Interested in learning more about the AMA head on over to www.amamilwaukee.org &amp;nbsp; Connect with Betsy here: https://www.linkedin.com/in/betsyradue/ Music by: VJ Memes RIFF Artwork: Emma McGovern RIFF Host: Pat McGovern AMA RIFF Podcast http://amariff.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/18627374/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/18627374