1 rich Libsyn https://www.libsyn.com 90 600 Chupi Sweetman, entrepreneur, founder and chief executive of the Chupi jewellery brand, joins Nadine O'Regan on #HowIDidIt to offer her advice on building your brand, scaling up and taking calculated risks. &quot;Have a plan, but have a spreadsheet to back it up,&quot; Chupi counsels. &quot;Often our dreams are so big they scare us, so we don't build a strategy to get there. And we don't measure it, so we don't know how we're progressing.&quot; #HowIDidIt: the Business Post's Women in Leadership podcast http://howididit.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/18590369/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/100060319