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  <title>How - and Why - to Build a Voice of the Customer Program</title>
  <description>The Modern Experience Marketer talks with&amp;amp;nbsp;Ashley Cash, the Senior Manager of Customer Experience at&amp;amp;nbsp;Globe Life, and we focus on how multi-location businesses can better understand the Voice of the Customer.  Ashley takes us through her extensive experience and the challenges she faced in building a Voice of Customer program at Globe Life, and how what she’s learned can be applied to&amp;amp;nbsp;your&amp;amp;nbsp;business. We talk about the importance of establishing baselines, setting personas and how your online reviews might just might be the very best source of customer data that you have.&amp;amp;nbsp; </description>
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