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Applying relational capital: Make every interaction with your customers truly matter. With Ed Wallace
In this episode of Referral Secrets Curtis interviews Ed Wallace, a leading expert on the power of business relationships, Ed speaks for companies and organizations around the world with a client list of Fortune 500 companies. Ed is the #1 bestselling author of The Relationship Engine and has written three other books on the power of relationship capital - Business Relationships That Last, Creating Relational Capital, and Fares to Friends. When it comes to relationships and transforming contacts or acquaintances into relationships, this is the guy!  In this episode Ed outlines the five steps to relationship development, to create the most favorable experience for the customer.  Beginning with establishing common ground, to enjoying a peer business relationship, and finally acting as advisors to each other, you can learn to transform contacts into a high-performing relationships.
Referral Secrets podcast
http://referralsecrets.com
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