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  <title> The Greatness Garage Episode 29 - Carrie Melissa Jones</title>
  <description>What is the difference between a community and an audience? In this episode of The Greatness Garage, I'm talking with Carrie Melissa Jones, an Author and Online Community Strategist! 🙌🔥 Carrie is the author of “Building Brand Communities” and&amp;amp;nbsp; has been managing online communities since the early 2000s, she’s trained, advised, and coached leaders of thousands of online communities.Today we discuss the deeper meanings of cultivating a community and how building your business around that community can lead you to a level of success that most businesses never reach.&amp;amp;nbsp; Carrie says, “It is difficult, it is challenging, and it is revolutionary to build and operate a business by your values.” 👉Trust your gut when you know it's the real thing and not a mirage. 👉It's good to have both an audience and a community, knowing how to utilize them is the key! During the interview you will learn: 🏆How to define a Brand Community 🏆How Communities can prevent extraction and harm within society and the environment 🏆How to handle loss of control of your brand 🏆How to build an community vs an audience 🏆Why it's important to operate your business led by your values...and more! Be sure to catch the video version of this interview on our FB Group (here! 👏👏👏), so make sure you add it to your calendar so you won't miss an episode!🏆🌟 </description>
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