1 rich Libsyn https://www.libsyn.com 90 600 258. Confused by supplement aisles packed with products that don’t work? That confusion is costing you sales and trust. In this episode, I sit down with Scott from Enzymedica to unpack what really separates premium natural supplements from the noise — and why quality, science, and clarity matter more than price. We talk about microbiome health, the difference between real omega science and marketing hype, and why retailers must eliminate shelf confusion to compete effectively. If you’re a CPG brand or retailer in the natural space, this conversation will challenge how you think about assortment, execution, and category leadership. You’ll learn how to: • Differentiate with science-backed solutions • Reduce shelf confusion to grow profit per inch • Compete on value — not price If you want to build trust, drive contribution, and create sustainable retail growth, this episode is for you. Download the free guide for this episode and listen to other sessions at RetailSolved.com to go deeper into these strategies. Get instant access on the show webpage:&amp;nbsp;RetailSolved.com/session258 Bulletproof Your CPG Brand https://retailsolved.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/18140489/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/195232510