1 rich Libsyn https://www.libsyn.com 90 600 Kosha Irby, CMO at the Professional Bull Riders (PBR), joined Mike Evenson on episode 34 of the Unobstructed podcast. Kosha has 18+ years of cross-functional experience in global live event marketing, professional sports, NCAA Intercollegiate Athletics, brand development, integrated sales, touring logistics and more. They discussed the PBR’s 2020 journey, the decision to double-down on content, embracing 2nd and 3rd screens, reimagining the in-venue experience, multi-tasking fans, the #BeCowboy mentality, silent discos and much more! Quick links: PRB.com PBR on Twitter, Facebook and Instagram Kosha Irby on Twitter Unobstructed http://sites.libsyn.com/247520 <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/18015149/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/250f71/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/96346643