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  <title>Solving the Conversion Equation (featuring Johnny Meier)</title>
  <description>What are conversions and how do you use them to ensure your digital marketing campaigns are successful? Johnny and Joe break down how to define the right conversion metric for your campaigns, and how to analyze them properly on Google and various social media sites. Learn to set up your digital marketing campaigns the right way using conversions, analyze the results, and run incredibly successful digital marketing campaigns! </description>
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