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  <title>Using Customer Data and Experimentation to Build a Winning Strategy</title>
  <description>Gabby Wong became CEO of FranConnect in 2019. Over the course of her tenure, the franchisors FranConnect serves have seen good and bad times. But through it all, Gabby has remained focused on customer data and experimenting to create products that address her audience’s changing needs. </description>
  <author_name>CEO Campfire Chat</author_name>
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