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  <title>SPB027:If cold calling is dead, how does The Cold Calling Company succeed at it?</title>
  <description>People say that the topic of cold calling was dead many years ago. &amp;amp;nbsp; Or… is it? &amp;amp;nbsp; My guest today says, “false,” and by the end of this episode, you will be too! &amp;amp;nbsp; In this of the Smart Business Performance Podcast, Roger talks with Chantell Kanes, Managing Director at The Cold Calling Company. She has a strong passion for sales consulting and lead generation. &amp;amp;nbsp; She breaks down everything you need to know about the benefits of Cold calling. She definitely will revamp your thoughts about Cold calling by the end of this episode! &amp;amp;nbsp; Tune in now and make sure to take away the notes with you! &amp;amp;nbsp; Conversation Highlights: [01:28] Cold calling is the only way to get to get through a potential prospect in a direct form. She explains that if executed and monitored correctly it's definitely not dead! &amp;amp;nbsp; [03:13] She describes Cold calling as the most cost-effective way to generate new leads and business. Cold calling directly targets specific people. &amp;amp;nbsp; [07:10] There is no Cold calling without planning and preparation. The biggest part of Cold calling is to pass the gatekeeper. It takes blood to do this job! &amp;amp;nbsp; [13:19] All goes down to preparations! You’ve got to be prepared and planned before even making the first call. &amp;amp;nbsp; [16:50] You will definitely get 100 No's every day! Chantell believes that everyone can be taught to cold call if they are having the right mindset. &amp;amp;nbsp; [19:02] Cold calling is actually a full-time job because you need to follow-up on the calls you made the previous day. She explains that they decided to go virtual in order to manage their employees. &amp;amp;nbsp; [23:12] Business owners choose the Cold Calling Company for monitoring and managing whether the B2B Cold calling is being executed correctly. &amp;amp;nbsp; [28:40] They do Cold call to the whole of South Africa. They also have run some campaigns for UK and would be keen to help you out! &amp;amp;nbsp; [30:13] Cold calling is not dead. If your preparations are correct, then you will be able to provide this service in a very cost-effective way. &amp;amp;nbsp; [31:31] Chantell is passionate about Cold calling because at the end of the day she see that it really does work. &amp;amp;nbsp; Connect with Chantell:  On LinkedIn Twitter Instagram Facebook The Cold Calling Company website Email her at chantell@coldcall-company.co.za Phone her on: +27 71&amp;amp;nbsp;275 6293  &amp;amp;nbsp; &amp;amp;nbsp; If you enjoyed this episode of the  Smart Business Performance Podcast, then make sure to subscribe to our podcast. </description>
  <author_name>Smart Business Performance Podcast</author_name>
  <author_url>https://www.kpims.co.za</author_url>
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