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  <title>HOT OFF THE PRESS: Fashion is endangering our forests. A new report from Canopy weighs in on what we need to do about it.</title>
  <description>      Forests play a crucial role in promoting biodiversity,&amp;amp;nbsp;removing carbon&amp;amp;nbsp;dioxide from the atmosphere and supporting livelihoods, especially in poorer&amp;amp;nbsp;countries. But because wood is the basis for so&amp;amp;nbsp;many&amp;amp;nbsp;of our products, the pressure to&amp;amp;nbsp;exploit forests, usually in unsustainable&amp;amp;nbsp;ways, continues to increase. What does this have to do with the fashion industry? A significant&amp;amp;nbsp;percentage of the fibres used in fashion come from wood, and the market for wood based textile fibres is expected to grow. Our&amp;amp;nbsp;industry may therefore be indirectly contributing to the&amp;amp;nbsp;unsustainable management and even destruction of our&amp;amp;nbsp;remaining forests. In this episode, Mike speaks with&amp;amp;nbsp;Nicole Rycroft,&amp;amp;nbsp;Founder and Executive Director of&amp;amp;nbsp;Canopy, an NGO that works&amp;amp;nbsp;with the forest industry's biggest customers and their suppliers to develop business solutions that protect our last frontier forests,&amp;amp;nbsp;and&amp;amp;nbsp;Robert van de Kerkhof, Chief Commercial Officer at Lenzing. Using two&amp;amp;nbsp;recent&amp;amp;nbsp;reports released by Canopy as a point of&amp;amp;nbsp;departure, Nicole and Robert explain why forests are crucial for our&amp;amp;nbsp;survival, what&amp;amp;nbsp;brands and viscose producers can and should be doing to protect them, what next generation innovations are needed and what it will cost to transform viscose&amp;amp;nbsp;supply chains by 2030.       </description>
  <author_name>Big Closets Small Planet</author_name>
  <author_url>https://www.sustainablefashionacademy.org/podcasts/big-closets-small-planet</author_url>
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