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  <title>How to Uncover Your Church's Distinct Story</title>
  <description>When a church is internally healthy and ready to communicate, it can tap into a distinct flavor of communication all its own — a unique spice and style that resonates with real-life people in their individual communities. These churches show up in personal, authentic ways. They use accessible, relatable language. They repeat that language consistently. And they do it with a specificity and empathy that is others-aware and outward-focused. In other words, they’re good at building trust. When we talk about branding, we're really talking about building trust through your distinct story. It's a powerful tool to reach people for Jesus. But how do you go about uncovering and embracing your church's distinct story?&amp;amp;nbsp; Join Lead Visual Designer Meredith Erwin and me as we&amp;amp;nbsp;give you an outline and activities you can use to do just that.&amp;amp;nbsp; Resource Mentioned:&amp;amp;nbsp;  How to Uncover Your Distinct Story </description>
  <author_name>Making Church Work</author_name>
  <author_url>https://www.fishhook.us</author_url>
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