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  <title>Why Your Company Should Start Building A Sales Force w/ David Ledgerwood</title>
  <description>You need more sales, not more advice.&amp;amp;nbsp; And to get there, you need to build a sales force that has the capacity to work full time from setting appointments to closing deals.&amp;amp;nbsp; To learn more about building a revenue machine, I caught up with David “Ledge” Ledgerwood, Co-Founder &amp;amp;amp; Managing Partner at Add1Zero, which provides lead-to-close sales execution for B2B technology companies. In this episode, David explains:  His professional journey and how he founded Add1Zero. When businesses should build a sales force and what to look for in a sales team. How to determine a good or bad sales lead.&amp;amp;nbsp;  This post includes highlights of our podcast interview with David “Ledge” Ledgerwood, Co-Founder &amp;amp;amp; Managing Partner at Add1Zero. For the entire interview, you can listen to  The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link. &amp;amp;nbsp; </description>
  <author_name>The B2B Revenue Executive Experience</author_name>
  <author_url>http://www.b2brevexec.com</author_url>
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