1 rich Libsyn https://www.libsyn.com 90 600 James Muir is the founder and CEO of Best Practice International and the bestselling author of the #1 book on closing sales – The Perfect Close. James is a 30-year veteran of sales having served in every role – from individual contributor to executive VP. His mission – to make the complex simple. James has extensive background in healthcare where he has sold-to and spoken for the largest names in technology and healthcare including HCA, Tenet, Catholic Healthcare, Banner, Dell, IBM and others. &amp;nbsp; James is passionate, enthusiastic and fun. He likes to have fun while he works. Not only is James a lifelong student of sales, but he’s also an accomplished guitarist, organic chemistry fan and fitness buff.&amp;nbsp; WHAT YOU WILL LEARN IN THIS EPISODE: Mistakes salespeople make in the virtual selling&amp;nbsp; How to correct misconceptions about sales What the “ Ideal Advance” is and why you need it What is the “Perfect Close”&amp;nbsp; for the virtual world The noble art&amp;nbsp; of storytelling and selling &amp;nbsp; &amp;nbsp; SHOW NOTES [00:28] Introduction&amp;nbsp; [03:24] Business success stories that inspire him [03:32] “The story of Edwin C. Barnes” [06:30] How James juggles through his roles [07:33] How he got drafted into sales [10:14] Mistakes salespeople make in the virtual selling [13:20] The Sales Call objective [13:53] How do you close business in a virtual world? [14:38] The best closing approach according to scientific research [15:16] The “ Ideal” advance [24:12] How does storytelling come to play is his sales technique [25:01] Misconceptions about sales [28:35] “Selling is an act of service” [30:30] Challenges facing today’s sales leaders [31:30] Contact info and book details &amp;nbsp; You can connect with James and get his book via his website Storytelling for Sales Podcast https://storytellingsales.com/ <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/16867634/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/87A93A/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/88855406