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  <title>Commercial Banking and the SME Market </title>
  <description>Accenture's Global Commercial Banking Lead, Jared Rorrer and Tom Merry from Accenture Strategy discuss how commercial banks can serve the SME market more effectively. Based on interviews with 1,300 small-medium sized companies and 22 bank executives across the globe, Tom and Jared offer advice on what it takes to find the sweet spot between heroic service and bank profitability. </description>
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