1
rich
Libsyn
https://www.libsyn.com
90
600
The Influencer Code with Amanda Russell
On this episode of the "Making Waves at C-Level" podcast, Thom Singer sits down and talks with Amanda Russell.  She is the author of the new book "The Influencer Code".  In the conversation we hear her story as an early expert in the fitness industry on YouTube to being a professor at the University of Texas and Harvard.     This is a fun conversation that covers career, marketing, social media, women in business, academia, and lots of business advice around "what is influence".     About Amanda Russell   She was an influencer before the term even existed...and when brands like Lamborghini, Cedars-Sinai and Lionsgate want to better understand influencer marketing, they call one person...Amanda Russell. A MANDA is an international brand strategist, speaker, educator and entrepreneur who has been at the forefront of digital marketing and social media revolution from its infancy.   Amanda created UCLA's' influencer marketing curriculum — the world’s 1st fully accredited program in Influencer Marketing. She currently teaches the program, along with marketing, branding & business strategy, at UCLA & UT Austin.   She advises some of the top companies in the world on influencer marketing and how they interact with their customers. Her upcoming book, The Influencer Code , teaches brands how to use collaboration to grow and scale their business.   The Toronto Star calls her the “Real-life Iron Woman” and “the ultimate go-getter”. Amanda is here to help us all better understand what influence is (and what it’s not), how to collaborate more effectively with influencers and how to use influencer marketing to build our brands and grow our businesses.   ABOUT THE INFLUENCER CODE   Published by Hatherleigh Press. Distributed by Penguin Random House.   From Fortune 500s to local fitness studios, the future of marketing lies in forming authentic partnerships. Written by an accomplished entrepreneur, professor, and award‐winning YouTube star, The Influencer Code is the essential reference for any company looking to leverage the full power of influence to elevate their brand and grow their business. The Influencer Code simplifies the complex world of "influencer marketing" and provides groundbreaking insight on how to research, evaluate, and employ the right influencers for your market. A powerful 3‐step code process, The Influencer Code unlocks the vast potential of influential marketing and how to harness it to achieve your goals.   Social Links: Website: https://amandarussell.co/ | https://amandarussell.co/books/the-influencer-code/ Linked In: https://www.linkedin.com/in/amandarussellfss/ Twitter: https://twitter.com/InfluencercodeU | https://twitter.com/influencercode/ Instagram: https://www.instagram.com/amandarussellfss/ | https://instagram.com/theinfluencercode/   https://thomsinger.com/podcast/influencer-code
Making Waves at C-Level
http://www.thomsinger.com/podcast
<iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/16614836/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>
https://assets.libsyn.com/secure/item/16614836