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  <title>Hilton Barbour: Culture is Your Competitive Advantage, Now and In the Future</title>
  <description>What is the state of your company's culture? Has the pandemic demonstrated its resilience and strengths? Or, has it raised awareness for a need to improve?&amp;amp;nbsp; In this episode, I speak to Hilton Barbour, a Marketing and Culture Consultant working at the intersection of strategy and culture, about what each of us can do, as leaders and as individuals, to build a company culture where people can thrive. Bio: &amp;quot;Over the past 20 years I’ve been fortunate to put that mantra to task in a diverse number of settings, categories and markets. From global brands as diverse as IBM, Coca-Cola, Nokia, Enron, Hilton Worldwide and Ernst &amp;amp;amp; Young to markets as unique as Canada, Japan, UK, Germany and Bulgaria, I’ve lead numerous brand, digital and business strategy engagements.&amp;amp;nbsp; &amp;quot;My passion is to create winning brands by helping businesses become more adept at handling change and more effective at creating extraordinary customer experiences. I have a strong belief in the power of organizational culture to transform organizations. Culture really is the true competitive differentiator for organizations in the 21st&amp;amp;nbsp;Century While I’d never publicly disagree with Peter Drucker about Culture eating Strategy, I fundamentally believe that 'Strategy is the Engine, Culture is the Fuel.'&amp;quot;  Resources:  hiltonbarbour.com  Stan Slap, company culture expert: https://slapcompany.com/  &amp;amp;nbsp;  Subscribe, Rate and Review Humans, Now and Then.&amp;amp;nbsp; Join the conversation on Instagram @humansnowandthen, Twitter @humansnownthen, FB @humansnowandthen  &amp;amp;nbsp;  Connect with or follow Host Rebecca Scott on LinkedIn:  linkedin.com/in/rscottcbap  Or, check out her website to see how she can help your organization shape a better future: vividspring.com  &amp;amp;nbsp; </description>
  <author_name>Humans, Now and Then</author_name>
  <author_url>http://humansnowandthen.com</author_url>
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