How Important is an Elevator Speech?

1 rich Libsyn https://www.libsyn.com 90 600 How Important is an Elevator Speech? “Why should someone spend time with you?”&nbsp; That was the question I asked the six sales people who were the subjects of an intense week-long training session.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The response?&nbsp; Blank stares. Some uncomfortable fidgeting.&nbsp; Nothing anywhere close to a coherent, persuasive response.&nbsp; That experience made me realize the need for what I call a “value-added proposition,” and what many people refer to as an “elevator speech.”&nbsp; It is a well-thought-out, meticulously prepared, and memorized set of ideas that ultimately answer the question above.&nbsp; Practical Wisdom from Kahle Way Sales Systems http://kahlewaygrowthsystems.libsyn.com/website <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/16550774/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/86917409