1 rich Libsyn https://www.libsyn.com 90 600 In this episode of The Music Retail Show Podcast, we sat down with Geno Kreis, purchasing manager for award winning music store Music Villa in Bozeman, Montana. Geno walks us through what GMROI (Gross Margin Return on Investment) is, as well as why and how you need to be using it. NOTE:&amp;nbsp; This episode is also available on Youtube here:&amp;nbsp; https://youtu.be/G8UK7ALQ2Rc You can download the GMROI calculator here:&amp;nbsp; www.themusicretailshow.com/shows/gmroi View Music Villa's website here: https://musicvilla.com/ The Music Retail Show http://www.mircweb.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/16493894/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/86540480