1 rich Libsyn https://www.libsyn.com 90 600 &amp;nbsp; Do you want brands to actually see the value you bring to the table and yes, we’re talking about&amp;nbsp;paid brand deals? In this episode of On The Move, I sit down with Katherine McDermott to break down what creators should really know when it comes to negotiating brand campaigns, understanding their worth, and positioning themselves as a true marketing channel for brands. Katherine McDermott is a Public Relations and Influencer Marketing Strategist. She began her career in PR running the marketing department of a multi-million dollar tech startup and later worked as the Director of Marketing for HGTV’s Property Brothers. Throughout her career, Katherine has worked with household-name brands, celebrity creators, and leading companies in the influencer and media space. Episode Notes: • Understanding the value creators bring to brands • How to confidently negotiate brand campaign deals • Why micro and nano influencers are shaping the future of the creator economy • How Kalypso is helping creators better understand and report brand deal performance If you're a creator looking to land more brand partnerships and build stronger relationships with brands, this episode is full of insight. Listen now. Connect with Katherine! Katherine's Instagram To stay in touch and receive exclusive content in regards to the podcast, career advice, and more, sign up for the newsletter! ✨ If you loved this episode, please&amp;nbsp;rate + review the show! Tag&amp;nbsp;@onthemovewithyessi on Instagram so we can repost you! ✨ On The Move with Yessi Bause https://yessibause.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/16477835/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/content/180155442