1 rich Libsyn https://www.libsyn.com 90 600 A noble purpose isn’t something that just happens. &amp;nbsp; It’s not like you need Bill Gates’ success to have one. &amp;nbsp; In reality, it’s the other way around.&amp;nbsp; &amp;nbsp; Today, I’m joined by Lisa McLeod, best-selling author of Selling with Noble Purpose and Founder of McLeod &amp;amp; More, to discuss why finding purpose is such an important step for any successful organization.&amp;nbsp; &amp;nbsp; Lisa explains: &amp;nbsp; - Why you need a purpose &amp;nbsp; - How to find your aim and your lane &amp;nbsp; - Why success means being able to sit with uncertainty &amp;nbsp; - Why your customers should value you and not just your product &amp;nbsp; This post includes highlights of our podcast interview with Lisa McLeod, best-selling author of Selling with Noble Purpose and Founder of McLeod &amp;amp; More. &amp;nbsp; For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link. The B2B Revenue Executive Experience http://www.b2brevexec.com <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/16375163/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/88AA3C/" height="90" width="600" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> https://assets.libsyn.com/secure/item/16375163